Advocado is a social enterprise on a mission to promote inclusion and equality by creating employment and empowerment opportunities for women and women with disabilities in Africa. This is in line with the Goal 5 (Gender Equality) and Goal 10 (Reduced Inequalities) of the Sustainable Development Goals of the United Nations Development Programme.
In today’s world, we recognise disability as a part of human diversity , but the exclusion and marginalization of people with disabilities remains a human rights issue as well as an economic issue for many countries in Africa. We have also realized that, ‘gender’ which is a human rights issue as well, its assumptions and expectations place women with disabilities at a disadvantage with respect to substantive enjoyment of rights such as freedom to take part in economic and social development, and we have noted that women with disabilities face multiple discriminations and are more often disadvantaged than their counterparts with disabilities. Therefore, there is need to empower more women with disabilities in Africa , particularly in the areas of education, work and employment so that they become fully independent and financially secure because they are the most excluded, isolated and neglected in the society.
Advocado is also part of the Good Heart Initiative which is an organization that is playing an important role in helping the disadvantaged in our continent by bringing resources, creating employment opportunities, training, and other assets to those who need them most, we are on a social mission of making the world a better place especially for women living with disabilities in Africa. One of our ambitions is to be an inclusive employer, leading the field in the employment of women including women with disabilities and supporting diversity in all its forms, act as a role model for other employers. As a digital marketing company, we are taking advantage of the power of technology so that women with disabilities can work independently with less challenges or barriers